We all see them at some point,
Those beautiful little boxes waiting at the doorstep, covered in colors and designs of all sorts.
These are subscription boxes. They can arrive monthly or quarterly filled with all sorts of goodies.
Subscription boxes are now a booming industry of their own.
Bigger companies are turning to subscription boxes as well as small start ups. They all have the same goal, create more customers and grow brand loyalty.
Think about it, getting a box at your door that is customized just for you is an extremely prominent form of customer service which creates a strong trust with your company. It can also be another way to feature new products or elements that you only offer exclusively to subscribers.
Today's consumer wants “the whole package” they might be too busy to shop for individual items and they are putting their trust in their subscription.
Another motivation for subscribing can simply be the suspense of getting a box full of surprises! When you want to treat yourself, getting that box is always something to look forward to.
Usually you will subscribe for a box that relates to your lifestyle or hobbies & topics you are interested in.
Many subscription box companies will even assess your style and taste before sending any goods or products.
These boxes also give companies a chance to prove themselves to their customer as well as push their brand even further by adding in gimmicks, branded stickers or giving the customer a positive unboxing experience.
All and all, it’s a very rewarding step for a company to take as they start their own box subscription options.
Many companies have turned to subscription boxes as a main source of selling or simply as an exclusive order or subscription.
What will you sign up for?
The Boxery Blog
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