If your business ships anything or you’re selling stuff online you've probably heard of a “mailer” before.
There are many different types and they have many names.
Mailers envelopes, padded envelopes, mailer bags, poly mailers, even poly bags (though it's technically not a mailer.
They are one of the most common forms of packaging items next to boxes. Most of the time they are used for smaller or lightweight objects that don't need the protection of a box.
First thing to clarify before we get started is the name. They are called poly mailers or mailers bags.
Generally if something is called a mailer, it’s usually the outer packaging and it's something that you can put a label or stamp on. This is where many people get confused, people tend to call “poly mailers” and “poly bags” but a poly bag isn't something you can really put a stamp or label on.
Mailers are more durable, they are not see through like poly bags which are more like glorified plastic bags or plastic wrap.
Bag mailers are not corrugated mailers, thats a whole different story.
All of our mailers bags ship for free!:)
We will divide mailers into two categories
In today's post we are going to be covering your paper options. With your paper mailers you have a few options, Flat or chipboard mailers and Kraft bubble mailers or “padded envelopes as some call them.
Here’s some information and how to use them.
1.Flat Mailers - These are flat cardboard mailers. Great for shipping flat items that need a little more protection. The kraft board lining helps protect items from bending, and there are many different options and sizes. They are also environmentally friendly!
Best used for packing:
Photos, important documents, fancy birthday cards to your grandma, books, DVDs, Video games. Etc
2. Kraft Bubble Mailers - These are the most common paper mailer. They look like monella envelopes on the outside and have an inner lining of protective bubble padding.
Best used for packing:
Jewelry,small electronics, phone cases, accessories. trinkets, but don't put anything too fragile in it unless you double up on the bubble.
In the next post we will cover Poly mailers!
ChecSo this my seem pretty simple and not worthy of its own blog post, but you would be surprised at how many people get this one wrong. Well, to be honest there is actually no “wrong” way to tape a box just “better” ways.
There are countless videos and tutorials that show you the simple fold and tape, but there are much better ways to reinforce your box and even specific shipping standards.
The main difference is the method of taping the bottom. Take a look at how we broke it down.
Unfold your box
Boxes come flat because when buying more than one at a time it's just easier for transporting and saves a ton of storage space.
Flip your box over. Make sure you're taping the bottom. Essentially it doesn't make a big difference on most boxes but there are a few where it does (moving boxes, or printed boxes) so it's worth it to pay attention
Fold the shorter flaps inward first, then the taller ones. This gives your box stronger durability because the taller flaps can cover the full length of the shorter slaps and help reinforce them and the box as a whole.
Firstly make sure you are using the right tape and a good dispenser.
Apply tape across the length of the box, in the middle where the two taller flaps meets. Try and get the flaps as close to each other as possible, and make sure they are aligned evenly. You can double it if you need that line of tape by simply applying tape on top of it.
The “H” method.
This is the part most people overlook.
Reinforce your box with 2 lines of tape across the edge of the width.
This is known as the “H” method and is used in many fulfillment and shipping center.
Do the same thing to the top of the box after its packed and if you have a shipping label without a packing slip, its a good idea to cover that with a few pieces of tape as well.
Hope this helps! get packing!
Check out this helpful video on our youtube channel
In an age of online shopping and eCommerce, consumer experience is slowly declining.
Thanks to packaging design, it still has a fighting chance against sinking with the brick & mortar ship.
In 2018, 14.3% of all annual retail sales were done online. So how do you bring the in store feeling to those consumers?
The answer is simple. Packaging
Think about it like this, your product integrity and customer service obviously need to remain the same if not better when dealing with online shoppers. So how do I give my consumer the in-store experience? Besides of course your product and your website, the only connection they will have to your brand as a whole is something they will actually take into their home,
that is your packaging.
That’s right, those simple shipping boxes can go a long way. It is literally a physical representation of your brand and culture that can be sitting on someone’s kitchen table.
It goes beyond the product, the packaging is the brand itself.
That is why it’s important for you to have the right packaging design or logo printing, it is a way to bring the store to your consumer.
Yes, it will cost a little more but this raises your brand as a whole and gives your buyer a better experience. Instead of unpacking your amazing product in simple brown box, you can print a beautiful packaged box for properly nesting your product.
You have two stores in front of you.
One store is selling the product you want at a reasonable price, but the store is messy and has terrible customer service.
The second is selling the same product just a tad more expensive but if you walk in they will treat you like you own the place. The cleanliness of the second store is also of much higher standard.
Many consumers are willing to pay for the more expensive option because they know they are getting a better experience.
Beautiful packaging says a lot about your company. It says that you care about going the extra mile for customer care and experience, and that you care about all the details.
To sum it all up.
Here are a few reasons branded packaging is a must.
How much weight can my box hold?
If I put something really heavy in it will it break?
Should I use extra tape?
These questions come up all the time in the packaging industry.
It would not be fun to put a whole package together and wrap it and tape it, only to find out later that it broke during shipping.
Thankfully there are guides to help clarify what weight increments your shipping box can handle.
There are two guides to figure out the strength of your box.
Essential they both tell you the same thing “ how much weight can your box hold before breaking”,
But they get there a little differently. You can find them both on the bottom of your box inside the box certificate.
The bursting test - is just how it sounds, how much pressure can be applied to a square inch of your box before puncturing.
The edge crush test - tests how much force can be applied to the box as a whole before breaking. It works by applying pressure to one of the corrugated sides and seeing how much pressure it can withstand when vertical before collapsing.
There are about 15 different test outcomes per box but you rarely see all them.
An average user will encounter 3 basic tiers. For standard , Heavy duty and Heavy Duty double wall. Here is map that you can use to see the loading limit per each grade of box and test. Notice the numbers for a Mullen test will be in the hundred and 200 range while ect usually stays under 100.
This was a basic guide to help you start off, so get packing!
Poly mailers are an extremely lucrative source for efficient packaging. It's like your products getting in the perfect Uber, saving you money and time in so many ways.
Here’s a few reasons you might want to use a poly mailer
1. Shipping costs.
As we discussed in our post about shipping boxes, most postal delivery service or ground carries charge by weights and dimensions. That being said a poly mailer and all mailers for that matter (unless they are corrugated) ship flat, meaning until you pack your product in, it's about 3 or 4 millimeter in height. So that's already a huge save there as far as dimensions, but the main saving will be on the weight of a mailer compared to a box.
When a consumer first receives & opens your package, it’s essentially like them walking into your store for the first time. This is your chance to make an impression and unless you’re going to customize and brand your boxes for a better user experience, poly mailer come off a lot more pleasing when unwrapping. Poly mailers have a much sleeker and cleaner look over any basic box. Think about it, it's not bulky and covered in tape it’s a simple and clean opening experience for your consumer, ‘nuff said.
3. Packing time.
Time is money, so let's save some.
Poly bags don’t need tape! That’s right you heard it here first, most poly bags are self-sealing they have an adhesive strip that seals once you apply pressure and you don't need to bother applying tape!
They come ready to pack and don’t need to be folded and assembled, just slip your package or item right in and send.
Another great way to save time on sending fragile items is by using poly bubble mailers. They are a poly mailer or Kraft mailers that are pre-lined with bubble protection. They save you a lot of packaging time without needing to wrap each item in bubble just slip it in and send.
Your time is valuable save it when you can.
4. Storage space.
Boxes and mailers both store flat, but 25 flat boxes averages about 7.5 inches and you can store about 76 mailers in that same size.
Think about it like this, when it comes to storing pallets of supplies, your smallest box of 4x4x4 will be 5,000 boxes per pallet but your smallest mailer of 6x9 can be 80,000 per pallet!
If you don't have a warehouse for storing supplies, mailers can be a real space saver.
In general poly mailers are pretty durable and the higher mil per bag the stronger the durability. You’re pretty safe to go with sending anything and not worrying about it ripping the bag unless its a sharp or jagged item. In that case you would either want a really strong bag or wrap the item in foam or bubble.
Another plus, the poly materials ensure you package stays dry on the inside as opposed to corrugated materials which absorb moisture poly mailers protect against it. Many people will even send boxes covered in large poly mailers just for weather protection.
6. Custom Printing.
Another great way to give your consumer a great face value experience with your brand, printed mailers.
Whether you're simply printing your logo on the bag or want a full blown design a poly mailer is always going to run cheaper than any box. Firstly because of the price per unit but mainly because the printing plate fees on mailers run significantly lower than on a box.
This week we celebrated employee appreciation week at The Boxery. We took the team out for a nice night out in Brooklyn. March 1st was the unofficial holiday of “employee appreciation day” here’s a few pointers on how can you help your employees be the most productive through appreciation.
Firstly the term “employee” isn't something we like to use very often at The Boxery. We like to refer to everyone as teammates. This makes your employees feel like they are part of something bigger than themselves (which will also help peer-to-peer relationships) and lets them know they have support and backing when needed.
Verbal appreciation is a great place to start. If someone makes a sale, got their proposal in on time or even finished an everyday tasks, saying thank you and giving verbal appreciation builds confidence in your “teammate”. This will help boost their confidence for future decision and simply let them know that they did a good job. It continues to help build that awareness that we are all in this together.
Environment plays huge roll in productivity, it should probably be listed as a number one. There has recently been a boom in collaborative, creative and fun work-spaces. Even companies that are crunching numbers the whole day at a desk can be using these work-space environments. Environment can even go beyond the physical term, by creating a positive, friendly and even fun atmosphere in an office has proven to boost productivity especially here at The Boxery. The point is, even if you’re not using brand new office space with robots mixing your cocktails every time you leave your desk, you can still create an incredibly fun and productive work space.
These might help with that…
Outing & Gifts.
Team outings and events are a great way to boost office morale and camaraderie.
Firstly, they are a fun and easy way to blow off steam, but they also give your team a chance to experience each other on a more personal note and work on problem solving outside of your office. They also tend to build teamwork and relationships among co-workers for a more productive workflow.
Gifts are another way of saying we appreciate the value you bring to this company. Whether it’s a bonus or a mere incentive to get work done, that extra step shows your team that what they each do matters, and they are appreciated.
Good luck with the Team!
In this post we are going to focus on the advantages of operating your business as a B2B. From both the buyers and sellers perspective, whether you’re focused on selling tactics or worried about making the right purchase here are a few pointers that can help.
Companies working with B2B have a much stronger commitment to their client base. With a regular B2C scenario sellers are focused on driving one sale or transaction and putting enough effort into that product or sales that the transactions repeat but B2B companies tend to focus on building a relationship with their customer. Of course this is not saying that there is any less attention on the product or service they are selling but it is about building a lasting relationship with their client instead of just a one-time sale.
Being that B2B is relationship based and not transaction based there is a lot more room to be flexible in the sale. Let's break it down, B2B are not focused on making that one sales to someone they may never see again. When your focus is building a trusted relationship with your customer and you know that they will be purchasing consistently, you are able to offer discounted pricing when they meet a certain quota. Here at The Boxery we are proud to offer Wholesale accounts to all of our clients - You work one-on-one with one of our team members to help get the best price and delivery option for your business. When you want to build a relationship and you know there will be recurring business there is a certain trust built that cannot be fabricated, which leads us to our next step.
This trust brings out a special attention in customer service. If something is wrong with the product or service the customer might feel more confident when calling in if the voice on the other end already knows their name and is familiar with their previous purchasing needs.
Knowledge & Information.
B2B transactions are generally much larger than B2C and have more moving parts. That being said, it requires the sales team to have a wider understanding of the product or service. Especially when dealing with different industries, standards tend to shift and suppliers & regulations can change. For the most part in B2C things will stay the same and products don’t change that frequently.
B2C customers tend to do a lot of research on their own or they can find reviews online for a popular product such as a smartphone etc. but having a knowledgeable sales staff is key for creating a long lasting relationship with your consumers. Having a better understanding of the product helps build a long lasting relationship with clients knowing they can depend on you and trust. Sales teams know that this is not just a one-time transaction and there is a lot more at stake so they make sure to do their research.
With the influx of millennials buying collectibles & vintage items LP vinyl records are making a quick come back. People are choosing vinyl records for their classic oldie music and sound, and consumers are dying to get their hands on something tangible in our digital age. Either way, it’s a hot item for buying and selling so if your selling & sending these puppies out or just mailing one to your grandkid, take a look at these steps on how to properly pack this precious package. #knowyourpackaging
Step 1 - The Box.
The box you want to send these in is actually called a mailer, which is usually made to fold in someway and can be slightly thinner than a standard box. The main difference is that a mailer is usually designated for mailing a specific item, in our case it’s your vinyl. The mailers are called LP Record mailers or just Record Mailers. It doesn't need to have that name as long as the sizing of mailer is accurate you are good to go. We will address that in the next step. You can get them in Kraft or White.
Step 2 - The Size
Most vinyls are 10 inch in diameter or 12 inch, the mailer you use should be bigger than 12 inches. We use 12.5x12.5x1 so you”ll have enough room to get some packaging protection in there.
Keep in mind to get the mailers with variable depth (all of our LP record Mailers come with it) that comes in handy if you want to add extra protection or send more than one record in your mailer.
Step 3 - The Packing
Visual Step by Step.
1.Before you put anything in, prefold the mailer to the size you want for easier packing
2. You can tape the corrugated sheets together for extra firmness
3. You can use a few layers of newsprint as an inferior alternative to corrugated sheets.
4. Use fragile stickers or write on the box, fragile or do not bend or crush
We hope you enjoyed, Get Packing!
Whether you're packing gifts, working in fulfillment or sending your new product to a loyal customer, packaging protection helps you get your items there safe and in one piece.
Let’s breakdown your options and see what will work best for your packaging needs.
Firstly there are generally two categories of packaging protection in the shipping industry, those that need a machine and those that don’t. We are going to focus on the latter.
1.Bubble - The Popular guy
Bubble rolls are probably the most popular in packaging protection, extremely durable and incredibly fun to pop.
Here are some advantages of bubble wrapping.
Be aware that bubble comes in different heights and thickness which is measured by cell sizing usually for a heavier more industrial item you will go with a bigger cell size to create a bigger buffer.
2. Peanuts - The Sidekick
Packing Peanuts are your second to Bubble in popularity.
They also take up a lot of space. For industry sized bags it's a good idea to get a dispenser so your packing center or warehouse does not get flooded with them.
3. Kraft paper - Mr Green
Kraft paper is a very popular wrapping item that’s great for glass, text books or framing.
4. Foam rolls - The tough guy
Foam comes in many forms, large rolls or singles sheets are just a few.There is no better way to safeguard your furniture than with foam products.
5. Newsprint - The Traditionalist
This is straightforward, it is what its called, newsprint.
6. Tissue Paper - It’s all about appearances
Don't try and wipe your nose with this. Tissue differs from its newsprint cousin in a few ways. Mainly because it is thinner, cleaner and less grainy.
7. Corrugated rolls - Corrugated nation
Corrugated rolls are made from smooth fiberboard on one side with raised corrugated flutes on the other side.
8. Corrugated sheets - The simple one
These guys are pretty simple. Corrugated sheets can be used for placement between layers of product or even as stiffeners for envelopes. The larger sizes are most commonly used as a layering pad on pallets to disperse weight.
9. Shredded paper & Wood excelsior - The odd ones out
These aren’t used as much in industrial packaging but more for retail is has other names like wood wool.
We hope you found this information useful. Feel free click on the products below and keep scrolling for more tips!
1. Keeping internal costs down.
Though it can be a big investment at first, having your own brand actually ends up saving you lots of money. Once you're producing & manufacturing your own product you can reap additional monetary benefit since there are less hands in the pie. You can then reinvest into the brand itself eventually coming out on top with higher margins.
2. Quality control & the process.
If you feel you can be more efficient in the manufacturing process, the decision will be yours not someone else’s. Think about it, if your selling doughnuts from a 3rd party company or even getting directly from the manufacturer, you can make a good profit but you have no say on the process or quality of the product. If you want to add more flavors or cut down on the sugar level it's now in your control. Industries change from time to time but you now have the control to make those decisions and adapt accordingly.
3. Competitive pricing.
You can offer a better price which benefits the consumer and allows a business to stand out. When you outsource, in order to turn a profit you need work with the margins you are given. When you use your own brand you can always look for ways to be more efficient and save on cost which will essentially bring down the cost for consumer. A great example at The Boxery is our price on our in-house brand of LUX Tape compared to the other general brands. By purchasing LUX you are getting a recognized name, lower price and quality that can be trusted.
4. Brand recognition.
Now you’ll have a brand of your own. Your consumer will recognize you as both a distributor but also as an authority in that particular industry. You’re not just sending the product, you are the product. Branding in general plays a major role in any company. We'll post more about that soon.
5. Customer Service.
If there is a problem or complaint about the item, you are in control. If your consumers are asking detailed questions you’re now in a position of getting those answers and providing them with confidence. Being able to give a consumer the highest satisfaction possible is a very valuable asset.
6. Wholesale Accounts.
Now that you have a product you can also offer it to other exclusive retailers. It can help you gain higher prices and more brand exposure. At the same time many in-house labels want to remain private and exclusive so it really depends which market you are trying to get into and how you want to build your brand. Our LUX mailers and all of our LUX products are sold with confidence by The Boxery
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